Infrinity Founder & Chief Technology Officer Joins GetJar as new VP of Discovery Technologies

 

SAN MATEO, Calif., May 10, 2011 – GetJar (www.getjar.com), the world’s largest open app store with over 1.5 billion downloads to date, announced today the acquisition of Infrinity, a technology company that assists publishers in improving all aspects of customer lifecycle management, including acquisition, monetization and retention.  Infrinity founder and CTO, Anand Venkataraman, will join GetJar through the acquisition as the Vice President of Discovery Technologies.

 

Infrinity’s technology, specifically its sophisticated recommendation engine, will help GetJar improve app discovery, app recommendations, and the app store user experience.

 

“With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers,” said Ilja Laurs, GetJar CEO. “With Anand’s leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery.”

 

In March 2011, GetJar released its quarterly App Meter survey, which gauges preferences and attitudes of mobile phone users. According to the survey, only 25% admitted to using app stores for discovering the latest apps.

 

“Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,” said Venkataraman. “GetJar’s use of Infrinity’s technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinity’s goal of making discovery a two-way street.”

 

Infrinity was founded by Anand Venkataraman and Dave Smiddy in July 2010. The company’s goal was to help mobile publishers and app users most effectively discover each other, providing powerful predictive insights for niche and mass-market mobile audiences. Infrinity created online tools to provide detailed campaign metrics for content portfolios.

 

About GetJar

GetJar is the world’s largest open app store with over 1.5 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter@getjar.